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MITH

Projektart

Videos

Datum

February 2025

Standort

Rio de Janeiro

MITH approached us looking for a campaign with an authentic cria vibe. We crafted a journey through Rio’s iconic backdrops: age-old boxing gyms, the Ipanema free gym, vibrant favela scenes, and breathtaking viewpoints. The result was a raw and powerful campaign blending sport, culture, and place.

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