Shooting a Fashion or Lifestyle Campaign in Brazil

Brazil is having a moment.

Between Rabanne’s electric summer campaign in Rio and Byredo’s “Alto Astral,” international brands are rediscovering the country’s colorful energy, lush landscapes, and unshakable sense of joy. Byredo’s campaign framed Brazil as more than a destination – it’s a feeling. Alto astral literally means “high spirits,” and that sums up what draws global creatives here: a culture where nature, rhythm, and emotion blend effortlessly.

Why Brazil

Brazil isn’t just photogenic, it’s alive. From samba and capoeira to funk music born in the favelas, from busy street food markets to tropical beaches, it’s a country where every frame feels cinematic.

For all of these reasons, Brazil’s en vogue with everyone right now. In 2025, Brazil has welcomed nearly 9 million international tourists, and the luxury market keeps climbing: Bain & Company and Vogue Brasil estimated it reached R$98 billion in 2024, up 12% year over year. It’s no surprise fashion and lifestyle brands are lining up to shoot here as well.

Brands from all over the world shoot global campaigns across diverse environments, not just to look beautiful and fun but, in fact, to tell human stories. Brazil’s expressive culture helps seek authentic narratives with a universal pull.

Shooting in Brazil has become part of content marketing itself: a way to bring unique emotion, culture, and storytelling to life for global audiences.

Brazil’s scale is continental. You can choose from:

• The beaches of the Northeast, drenched in light and color.

• The Amazon rainforest, a natural cathedral of greens and shadows.

• The vibrant cities of the South, with architecture, street life, and modern rhythm.

And let’s not forget the people. Brazil has produced some of the most striking models in the world — Marlon Teixeira, Juliana Nalu, Narah Baptista, Aaron Bueno, Fabio Ventura, Emilly Nunes, and many more. The variety of looks, styles, and energy makes casting here both easy and exciting.

Lastly, Brazilian creative work has a distinct DNA. In an industry obsessed with global sameness, Brazil dares to be contradictory, mixing tradition and technology, seriousness and humor, cultural depth and pop appeal. It’s that mix that gives Brazilian visuals their emotional punch, and attracts brands to shoot their next campaign right here.

How to Produce a Campaign in Brazil

From wishing to produce to actually producing, there are a few things to keep in mind before landing in Brazil with your marketing crew. Planning early and understanding the local rhythm will make all the difference between a stressful experience and a seamless, unforgettable production.

1. Choose Your Location

What’s the lifestyle you want to tell? Here are a few attractive options:

• Beach lifestyle — coconut water, caipirinhas, sunset parties, or helicopter shots of Christ the Redeemer and Sugarloaf.

• Urban edge — funk, graffiti, and street energy in Rio’s favelas, raw and real.

• Nature-driven calm — soft light, waterfalls, and silence in the Amazon or Bahia.

2. Pick the Right Season

Brazil works all year, but each period brings a different mood:

• Dec–Mar: High season — Carnival, New Year, long summer days, vibrant energy (and higher prices).

• Apr–Jun: Shoulder season — warm beaches, calmer vibe, great for shooting in the North.

• Jun–Oct: Brazilian winter — pleasant weather, fewer tourists, better equipment performance, and more local availability.

• Oct–Dec: Pre-summer energy — warmer days, Carnival prep starting, still affordable for crews.

3. Shape Your Creative Vision

Once the logistics are set, define the heart of your campaign. Is it photo-driven or cinematic? Do you want a raw, documentary feel or something highly stylized and polished? Think about how your product interacts with the environment and what emotion you want the audience to feel. Keep in mind that local insight matters. Brazilian creatives understand how to translate global concepts into visuals that feel naturally local and respect the cultural nuances.

4. Build Your Crew

In your next step, it’s time to find photographers, videographers, and models that align with your concept, and not just in style but in spirit as well. Check their work, following, and collaboration style. Local producers and agencies can connect you with trusted professionals or rising talent making waves on Instagram.

Once the team is set, book your flights and accommodation near your shoot locations. Plan a couple of days to settle in and another one or two to experience Brazil as a traveler, it always feeds the creative energy of the shoot.

What You Need to Know About Production Rules

Producing in Brazil is smooth once you understand the basics:

• Local Co-Producer for films: A Brazilian company registered with ANCINE must act as your local producer. They handle permits and ensure compliance with regulations.

• Equipment Rental: Major hubs like Rio and São Paulo have top-tier camera, lighting, and grip rentals. However, many productions combine local rentals with imported gear, so do your equipment check before arrival.

• Model Releases: Always secure signed model releases because commercial use without consent can lead to fines.

• Public Spaces: City permits are required for medium to large-scale shoots; approval can take a few weeks.

• Special Locations: National parks, museums, or airports need separate permits and extra processing time.

• Drone Usage: Drones must be registered with DECEA (air traffic control). A local with a CPF number must handle registration.

• Safety & Security: For shoots in favelas or public urban areas, coordinate with your co-producer to hire local security and community liaisons.

• Contracts: A Brazilian production company can manage contracts, payroll, and social security compliance.

• Indigenous Lands: Require consent from Indigenous communities and FUNAI.

• Cultural Sensitivity: Work with local teams, not just for logistics, but to ensure authenticity and respect for Brazil’s diverse cultures.

  
  

Why Work With a Local Partner

Shooting in Brazil is exciting, but having a local producer makes everything smoother. They know the language, the laws, the faces everyone wants in front of the camera, and the best rooftops, beaches, and studios.

Babilônia Productions is one of those partners. 

We shape the creative vision and prepare every detail before the shoot, from concept and mood boards to casting, location scouting, permits, travel, and security. We’ve produced projects across Rio, São Paulo, the Northeast, and the Amazon, each one blending local authenticity with international standards.

During production, our team manages direction, cinematography, styling, talent, and logistics, capturing both Rio’s iconic views and its hidden corners. In post-production, we handle editing, color, and sound design, delivering ready-to-launch content for social media, campaigns, or full-scale brand rollouts.

Want to bring your next campaign to Brazil?

Let’s talk about how we can make it happen.